Understanding the challenges up front can help brands avoid making mistakes and build a successful international strategy

In the next few years, for many brands, the ability to serve international customers will be a major factor in whether they succeed or lose ground to their competitors. 

To meet the future as it comes, brands doing eCommerce will need to map the international landscape of 5 key issues:

• International branding
• Taxation and remittances
• Logistics
• Consumer data
• Emerging legal challenges

In this guide, we will explore each of these considerations for brands currently operating internationally as well as those looking to take their brand global.